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About Our Business
We started our company in 2005, although we have been photographing God’s breath-taking
world for many years. Our cards are printed with excellence to reveal the beauty of God’s
creation as closely as possible to the way it was witnessed in the moment.

Desiring to share these amazing images, we established our first note cards in 2005 and
have now made them available in gift shops and online. We can help you create customized
message in our cards and on our other gift products for your business or personal use.

Our product line will continue to expand throughout the year so please visit our site often. And
don't forget to register to receive our email newsletter, updating you on new products and
offering special discounts...  we promise not to sell or give away any personal information that
you provide to us.
Our Inspiration
Our photographer's inspiration started as a child. Sarina Roth would visit her grandparents in
Marlton, New Jersey every summer, and her grandfather would spend the evenings after
dinner presenting slide shows of his travels he shared with her grandmother from the past
year. While enjoying a bowl of mint chocolate chip ice cream... Africa, Trinidad & Tobago,
Mexico, Australia, Europe, the Caribbean Islands and many more places around the world
provided the backdrop for the stories and adventures of this retired couple. What an
extraordinary introduction to God's creation.

"I consider my grandfather to be one of the most excellent photographers I've ever seen. I
believe he is the person ultimately responsible for inspiring the passion in me to recognize
and capture the beauty in nature. My exposure to his work as a child trained me to look for
those moments in life when I am graced to witness a breathtaking scene. And although his
lessons taught me how to capture a moment and treasure it, it is our great God who created it
all. I only take the pictures."

This perspective established the business of
Never the Rock Photography. These beautiful
images are all created by God. May He receive the glory for His magnificence.

Look for more of the  "Grandfather Series"  in 2008, featuring the excellent work of
photographer,  Col. Elmer C. Rowley.
All images on this site are the property of NEVER the ROCK Photography
and are not be used, reproduced or printed without permission.
Copyright 2005 - 2008. All rights reserved.
God's love is
evident...  
all around us.
May the rocks never cry out in my place.
Why We're Called  
NEVER the ROCK
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