A Word from the Artist

I started Never the Rock Photography as a professional business in 2005, although I have enjoyed capturing images of God’s breath-taking
world for many years with my camera. I have always had a strong desire to share God's glory through these images, and I started by producing a
line of blank note cards back in late 2005.  With dozens of new card images added each year, these blank note cards are still available for
purchase, some in local galleries and retail stores. All of the cards are printed with the highest quality possible to honor the "owner" of this
business, the Lord and Savior, Jesus Christ.

Photography services and fine photographic art also became a major source of my labor of love. Portraits of families, class seniors, children,
babies and pets, as well as professional headshots for businesses, real estate, book covers, artists, political and corporate use are available.
Please feel free to look through a small sampling of my work in our
photo galleries and on our facebook page. Also look for Never the Rock
Photography images on covers of
magazines and inside feature stories.

My fine photographic art is available for sale and some can be found at the Sautee Nacoochee Art Center, The Hoschton Heritage Arts Center, as
well as Cotton Calf Kitchen in Braselton, and Scott's Downtown in Gainesville, Georgia. I have been extremely honored to have received several
awards for photography work, and continue to give God glory for His blessings and gifts.
{ Award-winning Photographer, Sarina Roth, was inspired at a very early age by being exposed to
breath-taking photographs of natural beauty from around the world. She would visit her
grandparents in Marlton, New Jersey every summer, and her
grandfather would share
photographs in slideshows that he took while traveling with her grandmother from the past year.
Photos from Africa, Trinidad & Tobago, Mexico, Australia, Galapagos, the Caribbean Islands and
many more places around the world provided the backdrop for the stories and adventures of this
retired couple. What an extraordinary introduction to God's creation.

"My grandfather inspired the passion in me for photography years ago by recognizing and
appreciating the beauty in nature and capturing it with a very special perspective. Seeing his
photography trained me to look for those moments in life when I am graced to witness a
breathtaking scene. And although his lessons taught me how to capture a moment and treasure
it, I recognize that it is our great God who created it all. I only take the pictures."

This perspective established the business of
Never the Rock Photography. The beautiful images
of nature are all created by God. May He receive the glory for His magnificence...
and "may the rocks never cry out in my place." }
All images on this site are the property of NEVER the ROCK Photography
and are not be used, reproduced or printed without permission.
Copyright 2005 - 2017. All rights reserved.

  • Never the Rock Photography is an active member of the Jackson County Area
    Chamber of Commerce, Jefferson Area Business Association, Hoschton Area
    Business Alliance, and is a lifetime member of the Friends of the Library. Sarina has
    served several offices in these organizations.  Never the Rock Photography has also
    contributed towards the development of local programs, such as the Braselton Junior
    Master Gardener Program, and Sarina has volunteered on the committees for the  
    ArtTrax '11 festival and the Humane Society of Jackson County's Fur Ball. She also
    supports the Hoschton Heritage Arts Council.

  • Never the Rock Photography was honored to be awarded a 2nd place ribbon at the
    StreetGrace Ministry Art Exhibition at the Watson Gallery in Midtown Atlanta in October,
    2011 on the piece "Crown of Thorns."  "Bald Eagle" was a first place winner, "Navarre"
    was third place, and "Dogwood" received Honorable Mention at the 2016 "Not Your
    Run of the Mill" Art Show in Hoschton.  One of Never the Rock Photography's images
    was also selected as "Wildlife Photo of the Day" by WWF & Natural Habitat Adventures.

  • Never the Rock Photography is honored to be the winner of the Jackson County
    People's Choice Awards for favorite Professional Photographer in 2016, 2015, 2014
    and 2013.

  • Sarina Roth was also named "People's Choice" for favorite photographer at the
    Sautee-Nacoochee Art Center in January and March, 2016.

  • Sarina Roth was nominated for the Business Woman of the Year Award with the
    Jackson County Chamber of Commerce in 2011, 2012 and 2013.

  • Never the Rock Photography has had numerous articles published, has done live
    radio and video interviews, and has taught numerous classes on photography.

  • Never the Rock Photography has had several photographs published on magazine
    covers for multiple publications, including 3 covers with Atlanta Pet Life, 10 covers for
    Living Jackson Magazine, 3 covers for  HOME: Living in North Georgia Magazine and 5
    cover shots for Sweet Tea. You can also find her work inside these publications, as
    well as inside Southern Distinction and Points North Magazines.

  • Never the Rock Photography participates and facilitates photo events in the community
    throughout the year. Please "like" Never the Rock Photography on facebook to see
    these announcements.
Equipment List:
  • Canon 5D Mark II digital SLR camera
  • Canon EF 24-105mm macro lens
  • Canon EF 70-200mm 2.8 L IS II USM lens
  • Canon EF 100-400mm 4.5-5.6 L IS lens
  • Canon EF16-35mm f2.8L II lens
  • Canon EF 100mm 1:2.8 L IS USM lens
  • Canon Rebel EOS 2000 film camera
  • Sigma DL macro SUPER 70-300mm lens
  • Sigma 28-80mm lens
  • LensBaby Composer Pro Double Glass
    lens with 37mm +10 macro and +4
    macro;  LensBaby Edge 80
  • Sunpak Polarizer Filter
  • Tiffen UV Protector
  • Canon Speedlite 430EXII
  • Gary Fong Origami Flash Diffuser
  • Sandisk 16GB Extreme Compact Flash
    Memory Card (60MB/s)
  • Lexar Professional 1GB and 2GB
    Compact Flash Memory Cards (133x
  • Software: PC, Adobe CS5.5 (Photoshop,
    Illustrator, In Design),    
  • Lightroom 3.5

A variety of studio lights, reflectors, and tripods
are also used when needed.
The Lord continues to provide Never the Rock Photography with many new opportunities to serve the community and local businesses.
Never the Rock Photography's work has been published in
magazine features and on covers. Juried works, limited editions and
award-winning pieces are available for purchase. Photography workshops and public speaking engagements are available as well.

Click here to see the published article, "Top 7 Tips to Improve Your Photography."

Click here to read a radio interview with Never the Rock Photography.

Click here to watch the promo for the Jackson Co. Area Chamber's Small Business
"Digital Marketing Strategies" Panel with Never the Rock Photography.

Click here to listen to the live recorded Radio Interview with Bill Lampton, PhD

Click here to watch the video interview discussing  "7 Tips for Better Photography."

Click here to view our "Wildlife Photo of the Day" from WWF & Natural Habitat Adventures.
Phone: 678-897-7792