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About Our Business
Never the Rock Photography was established in 2005, although our photographer has been capturing images of
God’s breath-taking world for many years with her camera. Desiring to share God's glory through these images,
blank note cards became available in late 2005.  They are now offered in local gift shops and retail stores. All
cards and gifts are printed with exceptional excellence and the highest quality possible to honor the owner of our
business, our Lord and Savior, Jesus Christ.

Although Never the Rock Photography product lines continue to expand, the focus on photography services has
become the primary source of our labors of love. Portraits of families, class seniors, children, babies and pets,  as
well as professional headshots for business, political and corporate use are available. Please feel free to look
through a small sampling of our work in our
photo galleries.
The Inspiration
Award-winning Photographer, Sarina Roth, was inspired at a very early age by being
exposed to natural beauty. She would visit her grandparents in Marlton, New Jersey every
summer, and her
grandfather would spend the evenings after dinner presenting slide
shows of his travels with her grandmother from the past year. While enjoying a bowl of
mint chocolate chip ice cream... Africa, Trinidad & Tobago, Mexico, Australia, Galapagus,
the Caribbean Islands and many more places around the world provided the backdrop for
the stories and adventures of this retired couple. What an extraordinary introduction to
God's creation.

"I consider my grandfather to be one of the most excellent photographers I've ever seen. I
believe he is the person ultimately responsible for inspiring the passion in me to
recognize and capture the beauty in nature. My exposure to his work as a child trained me
to look for those moments in life when I am graced to witness a breathtaking scene. And
although his lessons taught me how to capture a moment and treasure it, it is our great
God who created it all. I only take the pictures."

This perspective established the business of
Never the Rock Photography. The beautiful
images of nature are all created by God. May He receive the glory for His magnificence...
and "may the rocks never cry out in my place."
All images on this site are the property of NEVER the ROCK Photography
and are not be used, reproduced or printed without permission.
Copyright 2005 - 2012. All rights reserved.
May the rocks never cry out in my place.
Why We're Called  
NEVER the ROCK
How to Use
Our Products
Published Ads
and Articles
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Other
  • Never the Rock Photography has donated thousands of dollars in time, products, and
    services to many charitable community events, Christian organizations, welfare
    benefits and Humane Society fundraisers.

  • Never the Rock Photography is an active member of the Jackson County Area
    Chamber of Commerce, Jefferson Area Business Association, Hoschton Business
    Alliance, and is a lifetime member of the Friends of the Library. Sarina has served
    several offices in these organizations.  Never the Rock Photography also contributes
    towards the development of the Braselton Junior Master Gardener Program, and
    volunteered on the committees for the  ArtTrax '11 festival and the Humane Society of
    Jackson County's Fur Ball.

  • Never the Rock Photography was honored to receive a 2nd place ribbon on the piece
    "Crown of Thorns" at the StreetGrace Ministry Art Exhibition at the Watson Gallery in
    Midtown Atlanta in October, 2011.

  • Never the Rock Photography is honored to be the 2nd place winner of The 2010
    Jackson County People's Choice Awards for favorite Professional Photography.

  • Sarina Roth was nominated for the 2011 Business Woman of the Year Award with the
    Jackson County Chamber of Commerce.

  • Never the Rock Photography has had numerous articles published, and has done a
    live radio interview on photography.  You may also watch a video interview with Bill
    Lampton, PhD.   (See below).

  • Never the Rock Photography has had several photographs published on magazine
    covers for multiple publications, including 10 covers for Living Jackson Magazine, and
    inside photography for them since 2009.

  • Never the Rock Photography participates and facilitates photo events in the community
    throughout the year. Click here to see events scheduled for 2012, or past events from
    previous years.
    Equipment List:

Canon 5D Mark II digital camera
Canon Rebel xti digital camera
Canon Rebel EOS 2000 film camera
Canon EF 24-105mm macro lens
Quantaray 70-300mm tele-macro lens
Sigma DL macro SUPER 70-300mm lens
Sigma 28-80mm lens
Canon 18-55mm lens
LensBaby Composer Pro Double Glass lens
  with 37mm +10 macro and +4 macro
Sunpak Polarizer Filter
Tiffen UV Protector
Canon Speedlite 430EXII
Gary Fong Origami Flash Diffuser
Sandisk 16GB Extreme Compact Flash              
          Memory Card (60MB/s)
Lexar Professional 1GB and 2GB Compact       
           Flash Memory Cards (133x Speed)

Software: PC, Adobe CS5.5
        (Photoshop, Illustrator, In Design),           
Lightroom 3.5
Business Hours: Mon-Sat 9 a.m.- 6 p.m. EST   678-897-7792
Self-Portrait...
"Reflections"
Since then, the Lord has provided Never the Rock Photography many new opportunities to serve the community and local businesses
through portrait shoots of families, babies, pets and high school seniors, as well as business products, art and sports. Never the
Rock Photography has also taken photos for use in political campaigns and book covers, and has been published in magazine
features and covers. Selections of  framed art are available for purchase at several galleries and retail locations, including juried
works and award-winning pieces.
Click here to listen to the live recorded Radio Interview with Bill Lampton, PhD on
WBCX-FM “Communication Corner.”

Click here to watch the video interview discussing my "7 Tips for Better Photography."